This Privacy Policy explains how GoMortgageAtlas.com (“we”, “us”, “our”) collects,
uses, discloses, and protects personal information of visitors and users of our website (the “Site”).
The Site is an informational resource that provides mortgage comparisons, guides, and educational content.
We do not provide lending services. This Policy describes privacy practices applicable to users located in
the United States, including rights and choices provided under applicable U.S. laws such as the California
Consumer Privacy Act (CCPA). This Policy does not constitute legal advice.
1. Information We Collect
1.1 Information you provide directly
We may collect information you provide when you contact us, subscribe to newsletters, submit feedback,
or otherwise communicate with the Site. Examples include:
- Name
- Email address
- Message content in contact forms
- Any other information you choose to provide (e.g., phone number, company)
1.2 Information collected automatically
When you visit the Site we automatically collect certain technical and usage information, including but not limited to:
- IP address
- Device and browser type
- Operating system
- Referring and exit pages
- Pages viewed, time spent on pages, and clickstream data
- Cookies and similar tracking technologies identifiers
1.3 Information from third parties
We may receive information about you from third-party service providers, analytics partners, advertising
networks, and public sources. Examples include aggregated demographic data and advertising identifiers.
2. How We Use Information
We use collected information for purposes including:
- Operating, improving, and personalizing the Site and its features
- Delivering newsletters, updates, and promotional communications (with consent where required)
- Responding to requests, inquiries, and support questions
- Analyzing usage patterns and performing site analytics
- Detecting, preventing, and investigating security incidents or fraud
- Complying with legal obligations
3. Cookies and Tracking Technologies
We and our service providers use cookies, web beacons, local storage, and similar technologies to operate
the Site, provide analytics, and deliver relevant content. Cookies may be “persistent” (stored on your device)
or “session” (active only while your browser is open).
You can control cookies through your browser settings and opt-out tools provided by advertising networks and
analytics providers. Disabling certain cookies may affect Site functionality.
4. How We Share Information
We may share personal information in the following circumstances:
- Service providers: Third-party vendors who provide analytics, email delivery, hosting, security, and other services to operate the Site.
- Legal and safety: To comply with laws, legal process, or governmental requests; to enforce our Terms of Use; or to protect rights, safety, or property.
- Business transfers: In connection with a merger, acquisition, or sale of assets—any prospective purchaser will be required to honor this Policy or be notified of changes.
- Aggregated or de-identified data: We may share information that has been aggregated or de-identified and cannot reasonably be used to identify you.
We do not sell personal information for money. If in the future we engage in a sale of personal information or
“sale” as defined by applicable laws, we will provide notice and mechanisms to opt out where required.
5. Your Privacy Rights (U.S. — CCPA and state-level considerations)
Depending on your state of residence and applicable law, you may have certain rights regarding your personal
information. The following describes rights commonly available to California residents under the CCPA; other
states may have different or additional rights.
5.1 Right to Know
You can request information about the personal information we have collected about you, the sources of that
information, the business purpose for collection, and the categories of third parties with whom we share it.
5.2 Right to Access
You may request a copy of the specific pieces of personal information we hold about you, subject to applicable
limitations and verification requirements.
5.3 Right to Delete
You may request deletion of personal information we have collected from you, subject to certain exceptions
(e.g., record-keeping obligations, fraud prevention, or other legal reasons).
5.4 Right to Opt-Out of Sale
If we ever “sell” personal information as defined by applicable law, you will have the right to opt-out of that sale.
For California residents, we will provide a clear “Do Not Sell My Personal Information” link if applicable.
5.5 Non-Discrimination
We will not discriminate against you for exercising your privacy rights under applicable law (for example,
by charging different prices or providing a different quality of service) except as permitted by law.
6. Data Retention
We retain personal information only as long as necessary to provide the services, comply with legal obligations,
resolve disputes, and enforce our agreements. Retention periods vary depending on the data type and the purpose for
which it was collected. When feasible, we will anonymize or delete information that is no longer needed.
7. Security
We maintain administrative, technical, and physical safeguards designed to protect the information we collect.
While we take reasonable measures to protect data, no website or internet transmission is completely secure.
We cannot guarantee that unauthorized third parties will never be able to defeat our security measures.
8. Children’s Privacy
The Site is not directed to children under 13. We do not knowingly collect personal information from children
under 13. If you believe we have inadvertently collected such information, please contact us so we can delete it
as required by law. For residents of California, certain parental rights may apply.
9. International Transfers
Although we operate primarily in the United States, the Site may be hosted or supported by service providers
located in other countries. Personal information transferred to or processed in another country will be handled
in accordance with this Privacy Policy and applicable law.
10. Third-Party Services and Advertising
We use third-party service providers for analytics (e.g., Google Analytics), email delivery, hosting, and
other functions. These providers may collect information about your interactions with the Site. We may also
permit third-party advertising partners to place ads on the Site; these partners may use cookies or similar
technologies to deliver targeted ads. Their practices are governed by their own privacy policies.
11. Links to Other Websites
The Site may include links to third-party websites. We are not responsible for the privacy practices or content
of those sites. We encourage you to review the privacy policies of any site you visit.
12. Changes to This Policy
We may update this Privacy Policy from time to time. When material changes occur, we will post a revised
policy with a new effective date and, where appropriate, provide additional notice. Continued use of the Site
after changes constitutes acceptance of the updated policy.
California-Specific Disclosures
The following notice supplements the information above and applies specifically to California residents under
the CCPA.
- Categories of personal information collected: Identifiers, commercial information, internet or network activity, and contact information. Specific categories are described in Section 1 above.
- Purposes for collection: See Section 2 for purposes such as Site operation, analytics, communications, and security.
- Sources: We collect information directly from you, automatically from your interactions with the Site, and from third parties.
- Disclosure: We may disclose personal information to service providers and as required by law. We do not “sell” personal information for monetary consideration; if this changes, we will update this Policy and provide an opt-out mechanism.
How We Verify Requests
To protect your privacy, we will verify your identity before fulfilling access, deletion, or other requests. Verification
may include matching information you provide with data we already maintain. We will only use personal information
provided in the request for verification and to comply with the request.
Consumer Privacy Contact
If you are a consumer and would like to exercise your rights under the CCPA or other state privacy laws, please
contact us at privacy@gomortgageatlas.com. Please
indicate the state where you reside and provide sufficient information to locate your records.
Disclaimer
This Privacy Policy explains our practices but does not create any contractual or legal rights for users. For
specific legal advice regarding privacy obligations, please consult an attorney or privacy professional.